One more monthCancel reasonsCohorts
Retention math sheet
What one more month is worth, a cancellation log that counts itself, a cohort table and the subscription test.
Starter kit · $49 · Picked for you
Keep the customers you paid for
Every customer who stays one more month is a customer you don't have to pay to replace. A cancellation is the most honest feedback you'll ever get, and most brands never ask about it. This kit helps you keep the customers you've already paid for, and find out why the others leave.
Get the kit · $49
Or all four kits for $99Checkout didn't open. Try again in a minute, or email me and I'll sort it out.
One-time purchase. Yours to keep.
Adam Gillman
Co-founder of Hiya Health, acquired at a $260M valuation in 2024.
The Retention Kit · What you get
SHEET
Retention math sheetGoogle Sheet
One more monthCancel reasonsCohorts
DOC
Cancellation flowGoogle Doc
DOC
Text scriptsGoogle Doc
DOC
Win-back email sequenceGoogle Doc · 4 emails
DOC
Subscription testGoogle Doc · 1 page
Ask everyone who leaves
The cheapest research you'll ever do
At Hiya, whenever someone new signed up, a real person texted them to introduce themselves. Not a bot.
Do the same when people leave. One text, one question, and read every answer. Tag each one on the Cancel reasons tab and look at the counts every week. After a month you'll know exactly what to fix first, and it's rarely what you assumed.
Cancel reasons · Last 30 days
Too much product left14
Price9
Didn't see a difference6
Shipping was late3
Example. Every number is made up.
What's inside
Ready to use the day you buy it
Google Sheets and Docs with a short written guide. Make your own copy and fill it in. Nothing to install.
Why are you leaving?Step 1
One alternative that fitsStep 2
Let them goStep 3
Cancellation flow and text scripts
The screens and copy for a cancel flow that finds out why and offers one good reason to stay. Texts for new customers, first renewals and the people who just cancelled, so you hear the real reason.
Email 1Email 2Email 3Email 4
Win-back sequence and subscription test
Four emails over about three months for customers who've already gone, with stop rules. Plus a one-page check for whether your product should be a subscription at all.
From the guide
Make cancelling easy
This sounds backwards for a retention kit. We made cancelling easy on purpose, and we gave a full refund for any reason. When you treat people well, they remember, and a lot of them come back.
Your cancel flow should do two things: find out why someone is leaving, and offer one good alternative that fits their reason. Then let them go. Never hide the button.
Adam Gillman · from the written guide in the kit
How it works
Up and running this week
- Buy it onceIt's a one-time purchase. Your kit page opens as soon as you check out, and it's yours to come back to.
- Make your copiesEach file is a Google Sheet or Doc. Make your own copy and it's private to you.
- Fill in one thing firstYour cancellation reasons from the last 30 days, logged on the Cancel reasons tab. If you don't have them, that's the first thing to fix.
What founders say
From founders who've worked with me
We were under $100,000 in monthly revenue when we started and weren't sure we belonged in a conversation with Adam. He treated our numbers with the same seriousness as a $10M brand's.
His fix on contribution margin is the reason we had our first $50,000 day this year.
Functional supplement brand · $6M/year
I've paid consultants who took three months to tell me what Adam told me in one call. There's no warm-up. You send him your numbers, he tells you what's broken and what to do first.
Our cash flow improved by just under 25% in less than two weeks. The ROI on that single call made it the best investment I've ever made for my company.
Men's wellness supplement brand · $1.2M/month
Who it's for
Is this for you?
It's for you if
- You sell something people should buy more than once.
- Too many customers buy once and disappear.
- You run a subscription, or you're deciding whether to.
It's not for you if
- You haven't launched yet. Everything in the kit assumes you're already selling.
- You sell something people only ever need once.
The price
Buy it once, keep it for good
No subscription and nothing to renew. Use it on every customer who cancels.
Doing $1M to $20M/year? In the Builder's Room I go through your real numbers with you every month.
The Retention Kit
$49one time
Instant access after checkout.
- Retention math sheet
- Cancellation flow
- Text scripts
- Win-back email sequence
- Subscription test
Get the kit
Checkout didn't open. Try again in a minute, or email me and I'll sort it out.
Add the Business Management Kit, Supplier Kit and Creator Partnership KitAll four, $99
Questions
Questions people ask
Do I need Excel?
No. Everything is Google Sheets and Docs, so a free Google account is all you need. If you'd rather use Excel, you can download the sheet from Google Sheets.
How do I get it?
Your kit page opens right after checkout, with a copy link for every file and the written guide. Bookmark it. It's yours to come back to.
Is this a subscription?
No. You pay $49 once and keep everything.
Can I get all four?
Yes. All four kits are $99 together.
Get the Retention Kit
$49, one time. Open it today and fill in the first number this week.
Get the kit · $49
Checkout didn't open. Try again in a minute, or email me and I'll sort it out.